Authentic Stories and Maybe Reading Your Dad’s Porn...
Kathleen Moroney, creative director at Red Apple Creative, shows how brands can enter the podcast space without disturbing the balance between podcaster and listener. Working across original content creation, writing, producing and consultation, Kathleen is constantly innovating what the audio space could look like.
Check out her recent interview with LBB about podcasting here.
"I've always been a fan of random music experiences, wherever they come from. Every Field Day festival I'd always end up spending a load of time watching artists like Omar Souleyman, Imarhan, Mbongwana Star, Toumani & Sidiki Diabaté and Ata Kak etc.
SNK Studios recently collaborated with creative experts LEAP, on the production of their latest Duracell UK TV Campaign.
To provide an insight into the production process from start to end, and to see how SNK were involved, here is the latest press release from LEAP’s Creative Director, Danny Coster:
LEAP are proud to have been selected as a production partner of choice for Grey London on the Duracell account for the past two years. So when Grey's creative team Nathan Holley and Paul Moran had the idea to create a piece of disruptive advertising, they turned to LEAP to see what was possible within a tight production timeline. Always up for a creative challenge, LEAP Creative Director Danny Coster paired up with Director Rob Toay to create the full film production and post of a 'pastiche' sports brand commercial for the Duracell Bunny to make a surprise appearance.
Shot at dawn in the Queen Elizabeth Park against the backdrop of the Olympic stadium and Aquatic Centre, the commercial needed to feel like a genuine sports brand advertisement. Trusted DOP Cliff Evans worked closely with Rob Toay and the visual effects team to film our actress performing her morning warm up routine and embarking on a run. As she rounds a corner, the animated Duracell Bunny unexpectedly enters the scene to challenge her to a race.
Working closely with Agency Producer Roger Lairisa and Grey’s other production partners including Mikros Studios in Paris, LEAP’s team co-ordinated the pre-production and blocking of theDuracell Bunny scenes. This ensured that everything on the director’s storyboard was achievable on the shoot day and enabled the combined live-action and CGI commercial to be completed in post production on time on budget.
The live-action, sports-style ad takes place after a fully CGI spot in which the Duracell Bunny races the less effective (and cheating) rabbit(s) through a perilous landscape. To bring the ads together with just the right blend of continuity and disruption, we arranged for the talented team at SNK Studios to add sound design and voiceovers.
Watch your commercial breaks closely for the disruptive Duracell Bunny, broadcasting now in the UK.
As part of our ongoing commitment to staff well being, we recently had a visit from Dr.Riaz Rampuri of Auris Ear Care.
Based in Harley Street, Auris Ear Care provide 24 hour, mobile ear health services. Being a sound production company, we understand the importance of proper ear care and how this enables us to provide the best service for our clientele.
Dr. Rampuri provided each member of staff with an ear check and offered care advice and cleaning. His kind and friendly approach left everyone feeling completely comfortable, resulting in an easy and satisfying checkup - we cannot recommend the service enough!
Thanks to Dr. Rampuri, you can ensure our team's ears are the best in the business!
"Our youngest son Stanley, has had trouble sleeping recently, so I put together a playlist of my favourite atmospheric, modern-classical and relaxing scores to help him nod off… rest assured it’s 100% lullaby free. So grab a pillow, draw the curtains and enjoy!"
SNK Studios Director, Seb Juviler, recently spoke with the Pro Sound team to discuss the recent Focusrite additions to our studios.
Our ADR, cinema, sound design and television mixing facilities are all fully fitted with a plethora of Focusrite gear.
We have a fantastic relationship with Focusrite, going back a number of years. Director and Co-Founder Seb, highlighted that the first studio was built 15 years ago with Focusrite in mind: “That studio had the original ISA 428 preamp, which had just been released by Focusrite. We’ve stuck with the ISAs ever since.” High praise indeed!
To find out more about our love for Focusrite equipment, and to read the article in full, click here!
We are very pleased to announce that SNK Studios are official sponsors of The Little Black Book & Friends Beach, Cannes Lions 2019!
The Little Black Book & Friends Beach will be returning to Cannes Lions for 2019. Hosted by LBB, the annual event will run from the 18th to 21st June - taking place at the Plage Croisette Beach, opposite the Miramar on La Croisette.
We hope to see lots of you there in June, glass of rosé in hand!